Title | #NotJustACadburyAd |
Agency | Ogilvy India |
Campaign | #NotJustACadburyAd |
Advertiser | Mondelez International |
Brand | Cadbury Celebrations |
Date of First Broadcast/Publication | 2020 |
Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
Story | Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Sukesh Nayak |
Chief Creative Officer | Kainaz Karmakar |
Chief Creative Officer | Harshad Rajadhyaksha |
Executive Creative Director | Neville Shah |
Creative Director | Hemant Sharma |
Creative Director | Sagar Jadhay |
Strategic Planning Director | Ganapathy Balagopalan |
Planning Director | Prasidh Dalvi |