Sávio Hatherly
Senior Art Director at O Escritório
Lisbon, Portugal
TitleChristmas Traffic Lights
Agency
Campaign Christmas Traffic Lights
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 2019 / 12
Business Sector Automotive
Philosophy The Holidays are one of the most dangerous times of the year to be on the road, with more accidents and more casualties than any other time of the year in Portugal. To raise awareness for that fact, Audi, in partnership with the city of Cascais, decided to turn a distraction into a solution, and synchronized the Christmas Lights with the traffic lights to create Christmas Traffic Lights.
Media Type Case Study
Length

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