Rokas Eltermanas
Executive Creative Director at Not Perfect Vilnius
Vilnius, Lithuania
TitleDon't put up with the abuse
BriefFear, shame, guilt and helplessness prevent women from escaping the vicious circle of violence. They accept the current situation, although they understand that the violence and pain will not stop. That choice to stay in abusive relations needed a shock therapy, so that the possibility of ending violence becomes obvious and under the control of the woman herself.
Agency
Campaign Don't put up with the abuse
Advertiser Women information center
Brand Women information center
Date of First Broadcast/Publication 2023 / 4
Business Sector Anti-Domestic Violence, Sexual Abuse
Story According to national research 24% of Lithuanian women said they had experienced domestic violence, both physical and emotional. During the quarantine period, violence increased by 6%. 59% of victims did not seek help anywhere, only 17% turned to the police. This campaign seeks to give them a stimulus to stop putting up with abuse.
Media Type Television & Cinema
Executive Creative Director
Production Company
Art Director
Account Manager
Director
Producer

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